Posted: May 14th, 2013 | Author: Genevieve DeGuzman | Filed under: Press, editing, in-house publication | Tags: Author Education, copyediting, developmental editing, editing, proofreading, publishing, revising, self-publishing, Stacy Ennis, substantive editing, The Editor's Eye, writing | No Comments »
A Book to Help You Write Yours
Editing is integral to the writing process, but its role is often misunderstood by writers. What if editing could make writing less stressful and more enjoyable? What if it could help authors write sharper, more compelling prose?
The Editor’s Eye: A Practical Guide to Transforming Your Book from Good to Great shows established and would-be authors how editing can enhance and accelerate the writing process. In this guide, professional book coach and editor Stacy Ennis takes readers through the ins and outs of the often bewildering book-editing process. Readers will understand how writing and editing complement each other, become more confident as writers, finish their books faster, and move toward the ultimate goal: publication.
Get from Good to Great
In this practical guide, seasoned and would-be authors will learn about the four core editing stages and when they should take place; how to streamline their writing with self-editing tips; where to look, what to expect to pay for editing, and how to collaborate with editors; and how to implement editor and reader feedback with less frustration, among other things. The Editor’s Eye also provides wonderful insights from others on the joys and challenges of writing a book through multiple drafts and revisions. Brimming with examples and case studies from interviews with over 20 industry experts, editors, and authors of fiction and nonfiction books, the book is an invaluable first-stop for anyone embarking on a book project.
The Editor’s Eye is the first book of a planned Author Education series, educational guides for turning creative ideas into publishable prose. Visit www.stacyennis.com for more details. The Editor’s Eye is available in paperback and e-book for the Kindle, iPad, and Nook.
Look inside and find out more at www.nightowlspress.com/e-book-store/the-editors-eye/. AVAILABLE in paperback and e-book at Night Owls Press and at other online retailers.
Look inside The Editor’s Eye:
The Editor's Eye: A Practical Guide to Transforming Your Book from Good to Great by Night Owls Press
Posted: May 2nd, 2013 | Author: Genevieve DeGuzman | Filed under: Entrepreneurship & Business, Press, in-house publication | Tags: green business, small business, social responsibility, Susan Chambers, sustainabiility, Yahoo! | Comments Off
We’re thrilled at Night Owls Press to share some of the fanfare we’ve received for our recent publication, Small Business, Big Change.
Most recently, author Susan Chambers talked to Yahoo! Small Business on combining social values and the three Ps of people, planet, and profit to run a better business. Catch the insightful conversation here.
“Chambers, a writer and editor who is passionate about helping businesses to become agents of social change, provides case studies of 16 microbusinesses that adopted sustainable values. In their choices of vendors, clients, product materials, packaging, employee policies, community service, and more, each company is making a small difference, which Chambers says adds up to a big one. In addition to checklists and tools for business owners who would like to follow suit, Small Business, Big Change includes resources entrepreneurs can use to find data and advice on socially responsible choices.”
Last week, Susan talked to Small Business Digest about how to incorporate socially responsible and sustainable business practices that add sales while helping the environment and community. Listen to the podcast here.
Finally, The Globe and Mail featured an excerpt of Small Business, Big Change in their small business section. The excerpt discusses a few cost-effective ways to reconcile the ideals of having a values-focused business with the reality of challenges like insufficient time or financial resources.
For all the media buzz on Small Business, Big Change, head over to www.smallbusinessbigchange.com.
Posted: March 21st, 2013 | Author: Genevieve DeGuzman | Filed under: Publishing | Tags: editing, marketing, partner publishing, publishing | 1 Comment »
In our last post, “Why Authors Should Publish with a Small Press,” we made the case for why small presses should be the preferred route for aspiring authors. I’ll sum it up here: #1 Small presses care more about authors and are more book-centric; #2 Small presses are more daring in what they publish and are also a safer bet for first-time authors; #3 Publishing a book is easy enough these days, but publishing success requires support; and #4 Small presses can be a wonderful support system for authors throughout the publishing process and beyond.
Small Presses are Champions for You and Your Book
Here, it’s time to break down what small presses actually do to help authors and why authors are better off working with small press publishers over self-publishing or publishing with a big house:
Meticulous editing and production support throughout the publication process:
The standards for editing and preparing a manuscript for publication varies by publisher. But if you publish with a quality small press, expect that your book will undergo at least three or four stages of editing: developmental editing, content or substantive editing, copyediting, and proofreading. Then, for each stage of editing, expect several passes or rounds of review. The best part? This support is built-in. No paying out-of-pocket to hire an editor (though if you do have the resources, we recommend working with an editor or book coach to whip your manuscript into shape before you submit).
Why does a book need so much poking and prodding? Before you run your spell checker and call it a day, consider what goes on behind the scenes when an editor gets a hold of your book. (Pause for shameless plug: For one of the best overviews of the book-editing process, read The Editor’s Eye by Stacy Ennis. The book is part of a planned Author Education series and will be available in early 2013.)
What happens in the editing process is essentially a conversation between you and your editor. In the developmental and content/substantive editing stages— arguably the most important stages in a book’s development— editors work with authors to improve structure, making sure there is a clear narrative arc throughout the book (section by section, chapter by chapter, introduction to conclusion) and that sections flow well from one to another. (It’s all about the narrative pacing.) This is the “tough love” stage, and your manuscript is dramatically improved as a result. Several rounds of content editing take place as your editor works on your first draft and then bounces the edited manuscript back to you for rewrites and revisions.
When you get a draft back from your editor, you get guidance on what you’ll need to do next, such as whether some sections or whole chapters need to be drastically rewritten, or whether you just need to review your editor’s changes and edits, and expand or condense various points or ideas. A careful editor will often play the devil’s advocate with you, testing and pushing against your ideas and arguments, checking for holes or problematic reasoning, showing authors what needs to be taken apart in their book, re-stitched, and transformed. You may also be asked to do more research to deepen your ideas in certain spots, or you may be asked to add a few anecdotes or case studies here and there to illustrate abstract ideas.
In working with our authors during this stage of editing, we make sure they understand the notion of narrative continuity. Even in nonfiction it’s extremely important. You can’t string together a disjointed series of blog posts, personal accounts, or essays, and call that a book. It just doesn’t work that way. Chapters and sections need to be connected together with transitions and set pieces. Big picture evaluation and critique— that’s what an astute editor at a small press can give you.
With our projects, each round of developmental or content editing usually takes several weeks, with each succeeding round of editing taking less and less time. The first round is usually the longest where your manuscript gets the most sweeping edits and rigorous scrutiny by your editor. This includes streamlining sections as needed, making extensive comments, making recommendations for extra research, and dramatic restructuring to improve the flow and continuity of ideas. After each round of editing, the manuscript goes back to the author for review and revision.
After the final content edit is completed, the copyediting starts. Here, your editor is switching to a more intensive, mechanical edit, checking for clarity and construction, sentence by sentence, and fixing errors in punctuation, grammar, and syntax. Several rounds of copyediting take place for accuracy, with your editor making sure every typo is caught and accounted for. Sometimes though, even with the most meticulous inspection, some errors slip through. And that’s where proofreading comes in. Proofreading usually takes place after the manuscript is largely set and is more of a review for glaring errors once the book is “printed” in a print (galley) or digital proof.
During this time, the production team steps in to manage the conversion into print and digital formats. Working with you, the designer finalizes the cover art and interior layout. Finally, the editorial and production teams review the final proofs, correct any lingering errors, and approve the manuscript for publication.
The end-to-end life cycle of a book from first draft to release date, including the production editing and design may take 8-12 months or longer. It’s this careful attention to detail and an astute understanding of the editing and revision process that sets small presses apart. There are no shortcuts or sloppy passes when it comes to editing and producing your book.
Marketing and publicity support across a wider set of channels:
Small presses are able to engage in book marketing and publicity in a much more creative way than the big publishers. Yes, we do have our limitations: We don’t publicize books with big fanfare. We won’t be able to get review copies into the hands of every big name book reviewer. Nor do we have the leverage and contacts to get into the glossies and big papers. We don’t have an army of publicists on call.
But what we and other small presses will do is lobby like there’s no tomorrow for your book across a wider range of channels: print and digital media (of course), retailers, businesses, associations, and so on. The marketing team at a small press helps you promote your the book to its target audience, contacting media contacts and thought leaders, and pitching you for interviews, guest posts, or articles. The marketing team also writes any press releases and promotional blurbs, and fields general inquiries about you and your book over e-mail and social media. We may skip the big name reviewers, but we’ll work with you to pitch, pitch, and pitch you and your book. You may sell just a few thousand copies of your book, but you’ll reach readers more widely and gain their loyalty because the approach by small presses is more personal and targeted.
The good news is that royalties are better with small presses. Industry standard royalties with the big name publishers is in the range of eight to ten percent. Small presses offer royalties at double that, if not more, so you keep more of what you do sell.
How We Do It:
1. Twitter and Facebook: A steady rhythm of informative updates from our accounts and yours.
2. Mailing lists: Blitzes to interested readers and communities (businesses, associations, groups, etc.).
3. Online media: We pitch to top blogs and magazines in areas of interest that overlap with the book in a bid to increase coverage. How does it work? We get in touch with key, influential sites that cover topics that are relevant to an author’s book and work. We then write contact the bloggers or editors at those blogs, magazines, and newspapers, highlighting the aspects of the author’s book we think they’d find compelling and interesting for their audiences. We never send out spammy e-mails to media outlets. Our goal is to be strategic in getting in touch with editors, writers, and thought leaders that may have an interest in an author’s book. A single post from the right blog is 10x more useful than a dozen articles on high-traffic but off-topic sites. We want genuine readership, not just eyeballs. Engagement sells books.
And finally, small presses are great at welcoming any grassroots marketing for your book, working with you, if not alongside you, to get your book in front of your target market of readers. It’s about loyalty. As I pointed out in our earlier post:
…a small press will often stay loyal to authors throughout their entire writing careers. The attention stays steady on authors and their works throughout the relationship with a small press. With a big publisher, you’ll find people less interested in your long-term potential. In fact, if authors don’t get those major reviews, don’t find their audiences the first time around, they’re pretty much done (that second book deal may never materialize). Small presses that sign on authors have a much longer time horizon. It’s both a labor of love and an investment to work with authors.
When it comes to promoting you and your book, small presses work with you over the long-haul— months, even years after your book is out.
UP NEXT: We’ll go through more of the benefits (and downsides) of small press publishing so you can find out if it’s the right publishing path for you.
Posted: March 15th, 2013 | Author: Genevieve DeGuzman | Filed under: Fiction books | Tags: book series, chooseable path, ESL, fiction, gamebook, karen hannah, open call | 12 Comments »
Deadline (extended): 15 March 2013 15 April 2013
(Last updated 2 March; download the FAQ and writing example below)
Night Owls Press (www.nightowlspress.com) is currently seeking experienced creative writers and/or ESL instructors to participate in the development of a series of “chooseable path”/gamebook format novellas or short novels geared toward adult intermediate to advanced English language learners.
About the Project
The book market for ESL language materials is primarily focused on the production of guides and textbooks that feature cut-and-dry technical language instruction. We want to produce guides that teach the intricacies of idiomatic expressions, transitional phrases, phrasal verbs, collocations, and syntax in the form of short novels. Many ESL learners are avid readers who are looking for entertaining English language books to read. The ESL series we are proposing combines quality ESL instruction that reinforces lessons learned in class or from a tutor with the riveting experience of reading a great story.
To do something different, we want to revive the classic “gamebook” format— a type of story structure that makes the reader an active participant in the story. It is a format that is particularly well suited for ESL learners because it puts them in the driver’s seat. You may recall the popular book series, Choose Your Own Adventure. We want to create something similar for the ESL market, where readers’ decisions as the “protagonist” of a story shape the story they read, help them learn English, and allow for familiarity with different or alternative meanings associated with certain phrases or language elements. The goal is to build readers’ confidence in their English communication skills through active reading.
Here are the general parameters for the book series:
Length: 25-35K words/book. Stories can be limited to one book or may be continued across several books.
Setting and style: Stories are written in second-person (“you”) and take place in contemporary, realistic settings, though they can still feature imaginative twists and elements of adventure. (What we DON’T want: erotica or high fantasy/science fiction stories; no bondage scenes, dragon slayings, or colonies on Mars!)
Structure: At critical junctures in the story, readers will be asked to make decisions (e.g.: If you decide to do ‘A,’ turn to page X… If you decide to do ‘B,’ turn to page Y…). Decisions hinge on grammatical, language-driven choices; therefore, how well readers understand a situation or comprehend conversations with other characters in the book effectively decides how the story unfolds. The objective is to teach readers various language elements through a range of optimal and less-than-optimal situations. For example, a misunderstanding with another character or the ineffective choice of a phrasal expression results in a narrative path that is less than ideal. Authors are expected to consider the many ways to use and interpret English language expressions and other language elements. These “possibilities” and variations provide the gamebook style “decision points” that propel the reader onto different narrative paths in the book.
Reader’s guide: Each chapter will include a “Phrases” list of intermediate- and advance-level phrasal verbs, collocations, and vocabulary words from Robert J. Dixson’s Essential Idioms in English (1997, 2003 editions) to be “tested” in the decision points. A glossary will also be provided at the end of the book for the phrases and words that are used for the decision points throughout the book. (Other phrases and words that are not explicitly “tested” in the decision points will be bolded in the text, too, but will not be included in the glossary.) Overall, each book will have around 12 tested phrases per book provided by the series editor, and about eight to 10 phrases provided by the writer.
- A commitment to develop at least ONE novella-length book with us
- Demonstrated creative writing skills
- 2+ years ESL or general English literature instruction experience
- Interest in, if not passion for, gamebook-inspired, multiple narrative fiction
Invited authors will receive a publishing contract with Night Owls Press and work closely with our book development team. Books will be developed through 2013 and published in paperback and e-book formats. All books are published in the author’s name.
Your submission package must include the following:
- Cover letter/resume (highlight any ESL teaching experience and creative writing experience)
- Creative writing samples (or include links to samples/published works)
- Book proposal *
* Book Proposal Guidelines –
Any material that prospective authors send us as part of their submission package will be used for the purpose of our evaluation only and will not be shared with or distributed to third parties.
- Hook: Offer a tagline or one-sentence summary that creates interest in your story
- Brief overview: Write a brief summary similar to what you would read on the back cover of a book. Keep this exciting and descriptive but succinct – around 300 words or less.
- Pick option 1 –OR– option 2:
Option #1 – Synopsis/plot framework + One sample chapter/excerpt
- Synopsis/plot framework:Describe the story in 1,500 words or less. Don’t worry about spoilers or surprises or providing too much detail; explain the broad narrative arc of the story to give us a sense of how your story will develop. We want to know you have thought your story through.
- One sample chapter/excerpt: In 3,000-5,000 words, flesh out a chapter or a short excerpt that develops into 2-4 possible gamebook style narrative paths.
Option #2 – Several chapters/extended excerpt
- Several chapters/extended excerpt: In 10,000-15,000 words, flesh out several chapters or an extended excerpt that develops into 2-4 possible gamebook style narrative paths per chapter or section.
Note: For options 1 or 2, narrative paths should emerge from the shades of meaning and variations of interpretation of ONE idiomatic expression or phrasal verb you select. For each chapter or major section, make sure at least one of the narrative paths is the result of choosing the “correct” or optimal usage of the expression; the other paths can be the result of misinterpretation or less common uses of the expression. Be creative in where the narrative paths go and branch off, but keep the situations realistic and relatable to readers. Use second person (“you”). Be mindful of tone; write for an audience of intermediate to advanced ESL learners. For more guidelines, refer to the FAQ.
Send your submission package as a PDF attachment to Karen Hannah, Book Editor at email@example.com. On the subject line, put the words “ESL Gamebook Series” and your full name. Applications will be accepted until Monday, 15 April 2013 (extended from 15 March).
Please review the FAQ before contacting us. For more about Night Owls Press, visit www.nightowlspress.com. We look forward to your submissions. Please spread the word!
- Download a PDF version of this open call here.
- Download a PDF version of the FAQ here.
- Download a PDF version of the writing example here.
(Images: John Morrison and Lamont Cranston)
Posted: February 20th, 2013 | Author: Genevieve DeGuzman | Filed under: Education, Press, in-house publication | Tags: Charlotte Mason, children, curricula, education, home education, home schooling, homeschooling, Montessori, parents, phonics, students, teaching, Trivium, unschooling, Waldorf, whole child | Comments Off
A Home-Spun Twist on Education
Whether you’ve already begun your homeschooling adventure and you’re looking to fine-tune things, or you’ve just started considering it as an option for your family, the key to successful homeschooling is knowing your options and knowing your students.
Former public school teacher turned homeschooler Skyla King-Christison shows you a whole world of different philosophies and methods for teaching.
Here’s why she wrote this book:
“Echoes of the professional teacher I trained to be got me thinking about ways to reach out to other parents and share what I had learned over the years in my training on educational methods that could be adapted for the home. I started looking around. I searched our local library, canvassed friends for recommendations, and paged through the bookstore at Amazon and other retailers. I couldn’t find a single book that parents could turn to for a crash course in teacher’s education. What resources were available to parents that would provide an overview of all the educational and teaching method options out there?
The ideal book would outline a variety of theories and methodologies and lay it all out, giving parents the “big picture” of education. Wouldn’t it be fabulous if parents didn’t have to rely on fortuitous conversations at the playground to get advice on how to tailor their lessons to their needs?
Since the ideal book didn’t yet exist, I decided to write one. The book in your hands is the result of that thinking and research.”
To truly have that fine-tuned home education that you always dreamed of, you’ll need to know how to adapt your pedagogy and to change from one approach to another to keep your budding learners engaged and challenged. Being comfortable with a variety of styles will give homeschooling parents the flexibility to challenge their students and confidently meet their ever-changing needs.
Home Field Advantage: A Guide to Choosing Teaching Methods for Your Homeschooling Champions shows you how.
An Education Crash Course
Self-education is the key to becoming a confident homeschooler. The more you know, the more you can improve your teaching at home. Use Home Field Advantage as your quick reference guide to help your family embark on the not-so-average adventure called homeschooling!
As your all-in-one educational primer, Home Field Advantage walks you through the popular and alternative educational philosophies and methods and breaks them down for you. You’ll tackle several schools of thought on teaching and get a crash course on concepts that your average education major studies before receiving a teaching license. Get the education basics on a home-spun level so that you can decide for yourself what will work for you and your family.
Home Field Advantage offers parents the ultimate guide to achieving their education goals:
- Learn popular and alternative educational philosophies, including the Montessori method, Waldorf education, Trivium, Charlotte Mason education, and unschooling, that can be adopted and adapted for the home.
- Get a broad-based introduction to ideas on “whole and part” instruction, multiple intelligences, learning styles, and child temperament.
- Understand how to put it all together in a tailored home education plan.
Home Field Advantage includes rich insights from Skyla’s training as a professional educator, her own everyday homeschooling experiences and epiphanies with her three children, and her illuminating interviews with over 15 families that successfully homeschool.
Look inside and find out more at www.nightowlspress.com/e-book-store/home-field-advantage/. AVAILABLE in paperback and e-book at Night Owls Press and at other online retailers.
Home Field Advantage: A Guide to Choosing Teaching Methods for Your Homeschooling Champions by Night Owls Press
Posted: February 17th, 2013 | Author: Genevieve DeGuzman | Filed under: Education, in-house publication | Tags: alternative education, careers, changemaker, changing the world, education, eduventurist | 2 Comments »
In 2011, San Francisco-native Weezie Yancey-Siegel launched an educational experiment. She decided to leave the structured educational system behind and take control of her learning destiny. Her journey started as a reaction to the new economic normal— escalating college tuition costs and student fees, mounting student debt, high unemployment, the rise of the “artisan/freelance economy”, the popularity of having multiple careers or career paths, and the success of “generation flux”— and from her own desire to answer broader questions about personal fulfillment and human potential.
Weezie wrote (via):
“I recognize the value of an entity that provides a space for people to gather to share knowledge and gain expertise, but there are so many parts of the system that don’t make sense. Whether it be the astronomical cost and resulting burden of student debt, exponential increase in bachelor-degree holders and resulting drop in value, archaic structure of teaching and learning, lack of a focus on skills and knowledge needed for the 21st century, or too little support and guidance, it seems as if we are collectively coming to a common understanding that things need to change.”
She took some time off from college, and the Eduventurist project was born!
What is an eduventurist?
Coined by Weezie, an eduventurist is “[a]n individual who has taken a leap off of the traditional track of schooling to gain an education needed for our changing world today. Eduventures can range from taking life-changing gap years, seeking alternative programs or non-traditional colleges, learning and working abroad, shortening or bypassing the college track, or charting other new pathways that are gaining steam in the 21st century.”
Weezie’s three goals as an eduventurist are (via):
- To connect the confused to the inspired. Storytelling is one of the oldest arts used to inspire people, and I believe that by sharing stories of people who have overcome similar challenges, young people will find new solutions and ideas to apply to their own paths.
- To help make other ways of learning, living, and working more visible and accepted. The truth is that the old way of doing things is broken. In order to adapt to changes, we need diversity. We need to move away from the “one-size-fits-all” mentality that we have have been operating under.
- To get a broader picture of what is further needed to facilitate the development of new ways of being. I see myself as a “journey(w0)man” for the learning movement, in which by traveling and talking with many different kinds of people, I am helping to build the ecosystem and connect people to one another.
At Night Owls Press, we’ve been working with Weezie and hopefully plan to flesh out a book project of her journey and experiences sometime in 2013. Spearheading the project will be our Portland-based book editor Saga Briggs. Check out Weezie’s journey at www.eduventurist.org. Weezie currently works for Flavorpill in New York CIty and is an Enstitute 2012 Fellow.
Posted: January 24th, 2013 | Author: Genevieve DeGuzman | Filed under: Entrepreneurship & Business, Press, in-house publication | Tags: green business, small business, social responsibility, Susan Chambers, sustainabiility | Comments Off
Changing the World One Business at a Time…
Corporate social responsibility (CSR) has long dominated the conversation on the commitment of business to the environment, consumer and employee well-being, and the health and welfare of local communities where it operates. The dialogue increasingly includes small- and medium-sized businesses— but we still rarely think of the solopreneur or microentrepreneur as having a tangible stake.
We believe it’s time for the conversation about sustainability and social responsibility to go beyond CSR.
Small Business, Big Change: A Microentrepreneur’s Guide to Social Responsibility by Susan Chambers is one of the first books developed just for solopreneurs and microbusiness owners on how to incorporate socially responsible and sustainable business practices. Written specifically for the “little shop,” this indispensable book offers practical and effective approaches to implementing and tracking socially responsible initiatives related to: operational and management practices; business networks and communities; vendors and contractors; customers and employees; and shareholders and investors.
If you’ve ever felt you lacked the time, money, or resources to adopt sweeping changes, or if you think you’re too small to make a difference, this book shows how you can have a real social impact with a few tweaks and changes coupled with a deep-seated belief in a better way of doing business.
Social justice writer Susan Chambers has put together a great book for changemakers!
- Learn how to put together a social responsibility (S-R) strategy— with an emphasis on social, environmental, and economic impacts.
- Evaluate the feasibility of undertaking S-R measures and the associated expenses and benefits.
- Get lists of resources that support microentrepreneurs along their path to becoming socially sustainable.
- Read illuminating interviews of 21 businesses from a diverse range of industries, such as eco-retail, tech recycling, LEED and energy consulting, web development, consumer products, and food services and catering.
Look inside and find out more at www.smallbusinessbigchange.com. AVAILABLE in paperback and e-book at Night Owls Press and at other online retailers.
Small Business, Big Change: A Microentrepreneur’s Guide to Social Responsibility by
Posted: December 30th, 2012 | Author: Genevieve DeGuzman | Filed under: Coworking, E-books, Press | Tags: coworking, New Year Sale, promo, working in the unoffice | Comments Off
Check out our New Year Sale: Our book Working in the UnOffice: A Guide to Coworking for Indie Workers, Small Businesses, and Nonprofits is HALF OFF until January 6!
Over 50 space founders, startups, freelancers, consultants, and nonprofits shared their stories with us working in collaborative workspaces— and we got all their wisdom and tips in one handy guide (378pp). It’s great for those new to coworking, and for those looking to jumpstart their coworking experience.
Use the following coupon codes at checkout at www.CoworkingGuide.com: WITU50MOBI, WITU50EPUB, -or- WITU50PDF.
Posted: December 21st, 2012 | Author: Genevieve DeGuzman | Filed under: Press | Tags: big change, green business, night owls press, SBBC, small business, Small Business Big Change, social responsibility, Susan Chambers, sustainabiility | Comments Off
Need a unique, last-minute gift for the small business owner in your life? A book on transforming one’s “little shop” into a socially responsible one is just the ticket!
Small Business, Big Change: A Microentrepreneur’s Guide to Social Responsibility by Susan Chambers is one of the first books developed just for solopreneurs and microbusiness owners on how to incorporate socially responsible and sustainable business practices. Susan researched the best socially responsible and green strategies for small businesses. She also interviewed 21 entrepreneurs with their eye on the triple bottom line: people, planet, and profits. The stories and personal insights captured in detailed case studies illustrate the triumphs and challenges of transforming one’s business and staying true to both “value” and “values.”
It’s an absolute must-have guide for microentrepreneurs and small businesses who want to make a difference in the world through their business practices.
Learn How To:
- Reduce your carbon (and other) footprints with strategic green policies.
- Identify and approach local nonprofits or community development organizations aligned with your values.
- Reinvest in your local economy and use your patronage as a vehicle for social change.
- Work with suppliers and vendors who adopt or share your values.
- Develop supportive and collaborative bonds with other businesses and organizations in your community.
- Overcome obstacles to achieving your S-R goals during tough economic times.
Check out a FREE sample at www.smallbusinessbigchange.com. Please share and spread the word!
Posted: December 20th, 2012 | Author: Genevieve DeGuzman | Filed under: Press | Tags: 2012 Holiday, Christmas 2012, Season's Greetings | Comments Off
Friends and Readers:
Thank you for a wonderful 2012! Many of you have sent us messages of encouragement and support over the last year or so, and we’re very grateful. It was a busy year for us. We’re proud to have come so far with our little, plucky imprint, from putting together a stellar team of book editors, to signing on authors whose work and lives inspire us to do what we do.
We’re gearing up early next year with several publications. And our brain trust of a team has some compelling book ideas in the works. Stay tuned and check out our bookstore… In the meantime, have a lovely holiday, everyone!
Lots of warm cheer,
Genevieve & Andrew